People Spending Half Their Day With Media

Do you find yourself spending a lot of time with your web-enabled smartphone? You are not alone.

A study cited in an article by Brent Lang for found that people spend more than half their day consuming media.  Bruce Friend, president of Ipsos OTX MediaCT, the business that conducted the study of 7,000 online consumers, said that people spend  one-half of their waking days interacting with media. That’s more time than they spend working or sleeping and is mostly due to — you guessed it — smartphones and laptops.

Media consumption has changed more in the last two years than in the previous 30 years, it was reported. The speed at which things can be delivered and the speed of change is unprecedented.  According to the study, 24 percent of people now own a web-enabled smartphone and spend 30 minutes a day above average interacting with media.
Television watching is not dying, the study found, but the ways in which people are watching it has changed. TV viewing increasingly takes place over the internet.

The rise of social networking sites has also contributed to the enormous increase in media use. Fifty-six percent of those studied visited Facebook and/or MySpace daily and spent about half an hour there creating or sharing content.

For further information, read the entire article on The Grill at The

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