They have been running an ad campaign to promote print versions rather than digital format according to an article in the New York Times.
Ads seem to actually attack the Internet. For example, one part of the ad campaign says, “Magazines don’t blink on and off. They don’t show video or deliver ads that pop up out of nowhere.”
Since magazines have invested millions of dollars creating iPad and other digital versions of their magazines, this action seems a bit odd .
Michael A. Clinton, president of marketing and publishing director for Hearst Magazines, said, “We have to be delivering our content in different ways, but in a continually digitized world, the interesting thing is the passion people still have for the print product.”
Find additional information in The New York Times.