Guide to Publishing Your e-Book

you, the columnist

By Dave Lieber
Fort Worth Star-Telegram Columnist

Are you ready to publish an e-book? When I decided this summer to jump in to this rapidly-growing market, I searched the Internet for an up-to-date guide showing how to do it yourself, who to contact and what the difficulties are.

Couldn’t find one.

So I made my own – for you, the columnist. Kept notes of my travails and graded each of the major e-book publishers based on their degree of difficulty.

My goal is to take my existing book — Dave Lieber’s Watchdog Nation: Bite Back When Businesses and Scammers Do You Wrong — and convert it to the proper e-book format. Then I wanted to upload it to the top e-Book pubishers: Apple’s iBookstore; Barnes & Noble, Borders and Amazon’s Kindle. These four represent about 60 percent of the e-book market.

Important: You don’t need a physical book to create an e-book. You can skip that step and publish straight to e-book.

First, you need an ISBN (International Standard Book Number) for your e-book (separate from the ISBN you used for your printed book). You can buy the numbers from either singly or in a group of 10 or larger. I suggest the bigger purchase since the price is better (around $200 for 10) and once you get your e-book business going, you won’t want to stop. (Note: Bowker tells customers to buy a separate ISBN number for each e-book file format; but I found that not to be the case.)

Next you have to get the book formatted the way it will appear on the screen. All e-books must start as a Microsoft Word document. (I hired my book designer to copy and paste the original book from her files into a Word doc.)

Checked with publishing expert Jerry Simmons, who creates the popular website. He recommended to convert my Word document into the various formats. (Remember there’s no standardization in the industry; different e-book readers require different formats. Ugh.)

For less than $300, my Word doc was converted to these formats: PDB (Palm Database File); PDF, Mobi, LRF, ePub (the evolving standard), PRC (Palm Resource File) and HTML.

Firebird provided me with a starter sheet, too. Several of the platforms listed were no-go’s for me. I couldn’t make contact, let alone get e-published with Mobi Pocket Reader, Sony Reader, Microsoft Reader and Adobe Digital Editions. But they aren’t part of the top four anyway. Here’s how it worked with the major publishers — and my grade for them:

Start the process at Open your account and provide bank account information for sales proceeds. Watch an instructional video at

Uploading the file is easy. My submission was quickly accepted and placed on sale. There was one slight problem. The “Buy it on Kindle” label next to my hardcover book, also for sale on Amazon, was linked to the out-of-print 2008 edition and not the actual 2010 edition it’s based on. Eventually, after two tries, I got it fixed.

Grade: A


For degree of difficulty, Apple is as tough as Amazon is easy. Getting to the point, Apple has earned a failing grade. Why? Let me count the ways.

Information about the e-book process on Apple’s website is nearly impossible to find. When you call customer service, staffers don’t know much either. Apple is not responding to e-mail requests for help or information either.

But I kept calling and writing. When I finally got in the front door, I learned you must upload your book on a MAC, not a PC, using Apple’s iTunes Producer software. I borrowed a friend’s MAC.

After the upload, Apple did not acknowledge its arrival. My book was listed as “Pending” for a month, and nobody in Apple would answer my e-mails. Finally, it was listed as “Removed From Sale.” Apple never notified me. Finally, when I pestered for an answer, Apple, taking its sweet time, alerted me that my cover image was too small.

It’s clear that Apple wasn’t ready to enter the book business. It got slammed, fell behind and keeps changing the way it runs this new business. I’m patient. I really want my book available on the iPad. That’s why I started this process. But as of this writing, no can do.

Learn about the process at To get the iBookstore Publisher User Guide and create an account, start at If you have problems, call 1-800-275-2273 and ask for a “senior adviser.” Or try this e-mail address:

Grade: F

Barnes & Noble/NOOKbook

Gosh, this was easy. I opened an account at, uploaded the book and it was immediately for sale on the website as a NOOKbook. Apple could take a few lessons from this enterprise. (E-mail help is available at

Grade: A+


Kobo (the Borders platform) rejected me outright because they require vendors to have “a minimum of 10 titles.” A staffer wrote me, “We have been known to settle for 9 or even 8 titles; however the point here is that the work required on your part and on ours to get set up as a vendor doesn’t always make sense for a small handful of titles.”

Grade: Incomplete

The Alternative

If you don’t want to do it yourself, “digital aggregator” companies can help you. The best-known is Other digital aggregators include, and I can’t vouch for them, but wanted to present them to you as options.

Happy e-publishing.

Dave Lieber is an investigative columnist at the Fort Worth Star-Telegram. He has written a monthly column for the NSNC newsletter and since 1995. Find him on Twitter @DaveLieber and

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  8 comments for “Guide to Publishing Your e-Book

  1. December 5, 2010 at 12:13 am

    Thanks John. I do believe that columnist collections can be great sellers. I’m on my fourth printing and have sold almost 20,000 copies of mine. It’s the way you do it as much, or more so, than the book itself. Many other NSNC members have done well, too. Good example is Bob Welch of Eugene, Oregon. He used my self-publishing methods and sold more books in a month than I sold in a year. He got to keep the money. I was so proud of him — and a bit jealous!

  2. John Philipp
    December 3, 2010 at 4:55 pm


    A most comprehensive and, best of all, understandable guide.

    I know that books of Joe Columnist’s Greatest Columns isn’t much of a genre much less a big seller, but it is a nice way to archive one’s stuff and print a few extra for Xmas presents.

    If you thank everyone in your family in the Acknowledgments, then it will be hard for them to complain when they find it in their stocking — or sue when they find themselves in a column.

    Thank you.

  3. December 2, 2010 at 9:40 pm

    Columnists might be interested in Scrivener. While the word-processing software is designed for large projects like books, for a full year I have used it for everything, especially blogs/columns. The deal here is that it can export into the ePub and Kindle electronic book formats. It’s Mac only for now at ($45) and after the first of the year there will be a PC version ($40), , although a “beta” of that can be downloaded and used now.

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